Formal and informal groups businesses, professional organizations, clubs, and professional associations all have codes of conduct. The purpose of this paper is to define, examine and identify issues and trace the historical development of marketing ethics from a practice and academic perspective. We choose to act ethically or to ignore ethical considerations when faced with conflicting behavioral alternatives. Unfortunately, deciding what is ethical in social marketing as in marketing in. Social marketing is about social or behavior change strategy. Social marketing ethics national social marketing centre. Ethics moral principles or values that generally govern the conduct of an individual or a group 2.
The implementation of social marketing is supported also by ethical considerations brenkert 2002. Ethical issues in social marketing introduction ethics and the social marketer as a community ofprofessionals we have adopted no standards ofethics and it is probable that most ofour community has not read or analysed the guidelines set up for either commercial advertising or commercial marketing smith, 2001. Andreasen ethical behavior is by its nature individual behavior. The social marketing campaign is a valueladen communicative process. Social marketing is being adopted by a growing number of government and nonprofit organizations. So in the first example, it is corporate social media marketing and in second it is political social media that has led to a serious discussion over the ethics, sop, usage, abuse, and. Marinova department of economics and business administration, new bulgarian university, sofia, bulgaria abstract to understand the importance of ethics in marketing decision making, it is necessary to. Ethics in social marketing georgetown university press. Ethical dimensions of social marketing does trying to do good. Practical tips for a much healthier ebook reading experience. Ethical issues in social marketing chapter 8 principles and. Ethical issues in social marketing research online uow. Marinova department of economics and business administration, new bulgarian university, sofia, bulgaria abstract to understand the importance of ethics in marketing decision making, it is necessary to examine factors that influence ethical decision.
The aim of this study is to determine how consumers perceive social marketing campaigns ethically and their perceptual differences by demographic features. Ethical challenges of social marketing request pdf researchgate. Most of the times, it has been felt that the readers, who are utilizing the ebooks for first time, happen to have a tough time before becoming used to. Ethics is important in any area, but perhaps even more so in social marketing given the sensitivity of some issues in particular that social marketers are asked to. Social marketing aims to improve the health and wellbeing of society. The social marketing campaign is a valueladen communicative. Social marketing ethics 3 foreword this report has been developed by professor lynn eagle from the bristol social marketing centre, bristol business school university of west of england with contributions from staff at the national social marketing centre. The increased profile of social marketing has led to calls for mechanisms by which ethical. Laws ethical rules and guidelines become are codified into law. In both cases, social marketing campaigns need to adhere to high ethical standards.1056 259 131 469 1371 1163 1437 630 1219 380 1100 530 189 1235 1297 929 1119 1491 1260 487 132 753 299 317 1037 1264 58 62 453 144 186 1302 990 225 9 1224 433 535